Paid Backlinks to your website help increase your authority and be known as a relevant and valuable page. By creating links to reputable sites, your traffic will grow, and also you will be recognized as a valid source.
Paid Backlinks, also called "internal links" or "inbound links" are an important aspect of SEO that acts as a "thumbs up" between websites. You want this vote of confidence from reputable websites, so you need to build quality paid backlinks. The main factor in your website ranking is understanding the concept of backlinks, which is the most important method in off-site SEO.

If other sites are constantly linking to your pages, it will give the message to search engines that your content is useful and should be shared vaster. This can improve your rankings in Google search results. When creating backlinks based on a proper strategy, within the quality content, and on the right website, it helps to optimize search engines for your website.
However, many factors cause your backlinks to be suspicious, which can ultimately damage your website rank. You can see the types of backlinks in the list below:
Natural links: These are not custom-made links and you have not attempted to get them. For example, a blogger writes about his favorite products or brands, and they also mention yours with a link to your website. In this link-building method, publishing does not have any cost, and this can be said to be the best type of backlink because search engines know it's natural.
Manually built Links: These links are made by asking directly from publishers or influencers to post your content on their social media or website. Paid backlinks are also in the same category. This should look like a natural and voluntary backlink. ContentAdopt has used the best methods to accomplish this.
Links made by you: These links are made in specific ways. For example, adding your link with an anchor text to an online list. In this type of link building, you should be very careful not to enter the black hat SEO using shortcuts, as it will harm your website, and Google will easily identify and penalize you using its algorithms.

Many things can distinguish a good backlink from a poor one:

• Publishing on a niche website: building backlinks is useful for you when it's on a website inside your niche. The reason is quite clear: For example, if you are in the field of health, publishing content on another health website makes you more likely to rank on Google.
• Publishing on Quality Websites: If you get backlinks from reputable websites, their audience will most likely flow to your site and you'll get some of their traffic. It is quite clear that the more valid the publishing website, its backlinks are more valid for Google and you will be recognized as a useful source.
• Publishing in various domains: Creating fewer backlinks in multiple domains is more useful than many backlinks in duplicate domains. It is enough to link your website only once. But if a website links you a thousand times, you will not benefit from it. So the number of websites is more important than the number of links.
• Use the "do-follow" tag: do-follow tags give search engines the message to find and rank you. On the opposite, it's a no-follow tag that Google contends it does not pay attention to. This tag was created to prevent spam content. Search engines pay attention to which links are do-follow and which websites are linking to each other. Usually, new contents are do-follow.
• Anchor text with a good keyword: An anchor text is a phrase that represents the link and has a different color than the text. Choosing anchor text in SEO is important, for example, instead of selecting the phrase "click this link", choose a text that contains your keyword such as "how to lose weight".